The caller, in the middle of surfing through your online product catalogue has a few questions regarding a certain product. He pushes the click2callT button and is connected directly to an available customer service representative.

Your CSR is able to view exactly what the buyer is doing on the screen and can support him online by answering his queries - all in real-time. Imagine how this improved communication process has taken the business to a personalized customer relationship - a better service level.

This will not only increase customer satisfaction, it will also help to avoid the typical hurdles of a regular online sales transaction. Click2callT builds a bridge where an online consultation can be compared to a sale in a store.

The customer is guided through the critical Payment Transaction and purchases the products. Research shows that 80% of potential online purchases where products are already in the shopping cart are stopped because the buyer has last minute second thoughts. With click2callT this psychological hurdle will be easily avoided as the CSR guides the customer to a purchase.

The biggest reasons for not purchasing online continue to be security-related. 30% of abstainers stated that they didn't want to give credit card details (up by 5% from 2001) and 28% citing general security concerns.

With click2callT, this concern does not exist, Any concern about keying in credit card details over the Internet will vanish because the customer has the option of speaking to a CSR. His choice is at his fingertips.